A utilização da televisão e do vídeo para educação e promoção da saúde

Abstract

Personal life style is established during the initial stages of development and cure of several physical diseases. As this life is influenced by several means we tried to show how television and video can have a powerful impact in health promotion and educational. The first part is a revision of works concerning television campaigns in different areas such as: smoking cessation, reductions of heart disease, stress, information concerning diseases and specific procedures of self-care. The second part reviews works that used video in the treatment of phobias, preparation for surgery and health-related information. Some of the components of a television or video message are underscored. The article ends with several recommendations for investigation and action, and alerts for the different roles that psychologists have to face in the future when confronted with health education and promotion.